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2014 September

Prepping for a Big League Event

A large event can be daunting. It can loom over you like a mountain peak that you need to summit. You know that it will require months of preparation, and you know that it will test your skill and fortitude. It will demand unprecedented coordination, both in manpower and in scheduling. But despite the unique […]

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Make Your Brand the Star

In this blog, we talk a lot about your brand, your message, your mission — and about effectively communicating those in your events and celebrity appearances. But you do have a mission, right? Sure, you’re concerned daily with your customers, sales, interactions, and bottom line, but you also have core principles for guiding the way […]

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Want to Make a Connection? Make It In Person

We live in the age of social media. Whether you’re connecting with your customers on Facebook, Twitter, Instagram, YouTube, or all of them — that connection is happening instantaneously. Your brand is in the public consciousness right this second, pinging on mobile phones, appearing in Facebook feeds, and flashing in 140-character Twitter blasts. In this […]

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