Pro Sports MVP continually looks to recruit talented and qualified professionals. If you have an interest in a career or internship with Pro Sports MVP, please send resumes to: E-Mail: info@prosportsmvp.com (Make the subject of your e-mail "Career/Internship") Postal Mail: Pro Sports Marketing Ventures & Promotions 225 East Cheyenne Mountain Blvd. Colorado Springs, CO 80906 Fax: (719) 227-3922 (Attention: Human Resources) Internships Availability Students may apply for one of two internships in the summer, fall/winter, and winter/spring. Compensation Unpaid, with stipend possibilities for special projects. Requirements A business marketing or management major, proficient in English and computer skills and willing to make a contribution through hard work and dedication. We would also consider a student with a non-business major who has a strong interest in sports marketing. Duties Intern duties will include but are not limited to: Servicing of new and existing accounts (client follow-up and correspondence, event management and ordering of event collateral). Internet research and profiling of companies for purposes of generating new business, to include strategic mailings. Assist in the development of events/tours (creating tour manuals, contracts, ordering of event collateral, follow-up, event management, etc.) Testimonial "I found my experience at Pro Sports MVP to be truly positive. I was able to work in all aspects of marketing, including sales, business development, account services, celebrity relations, and research. I never did the same thing twice, and I was always working on different projects and constantly learning new things. I found myself being pushed to new levels of dedication as I worked to meet the standards of Pro Sports MVP. Plus, I got to interact and talk to many sports personalities and Hollywood celebrities as we developed events and tours. I highly recommend this internship to anyone who is serious about work and enjoys sports and entertainment marketing."

2011 December, 2011 Former Steelers Pro Bowl Quarterback Kordell Stewart appeared at a holiday corporate luncheon in Pennsylvania The Philadelphia Eagles Cheerleaders entertained the US Troops overseas during a goodwill military tour November, 2011 Former Cowboys tight end Jay Novacek participate in a fan meet and greet/autograph appearance at a retail grand opening Television star Tony Danza appears at a national convention in California to participate in a booth appearance and VIP Reception The Minnesota Vikings Cheerleaders visited and performed for the US Troops overseas during a goodwill military tour Rapper Chamillionaire performed during a Goodwill Military Tour to boost the morale of the troops overseas Television and Movie personalities Scott Adsit, Kristanna Loken, Cassidy Lehrman, and Rachel Leigh Cook visited troops overseas during a Goodwill Military Tour October, 2011 Former Green Bay Packers offensive lineman Mark Tauscher appeared at a corporate golf tournament Charlie Waters, two-time Super Bowl Champion,signed autographs and greeted fans at a client reception Former NFL Head Coach Dan Reeves, attended a sales conference in Atlanta, GA September, 2011 Football Hall of Famers Dan Hampton and Bob Lilly, former NFL RB and ESPN analyst Merril Hoge, and former Steelers Running Back Rocky Bleier participate in meetings and in events in conjunction with a national food distributor Baseball Hall of Famer Andre Dawson and former Cowboys tight end Jay Novacek participate in autograph appearances at retail grand openings Pro Sports MVP implements a UFC-themed goodwill military tour to the Persian Gulf. Participants include UFC Fighters Kyle Kingbury, Krzystof Soszynski, and Tom Lawlor, along with Octagon Girls Amber Nichole Miller and Lindsey Way August, 2011 Eight-time MLB All-Star Tony Oliva, signed autographs for a corporate hospitality event during a minor league baseball game Former Red Sox Outfielder and World Series Champion Trot Nixon throws out the first pitch at a minor league baseball game and signs autographs for fans July, 2011 Devin Hester, Pro Bowler and recording-setting kick and punt returnerparticipated at a retail promotion for a sporting goods store in Illinois Former NFL Greats Harry Carson, Richard Dent and Otis Wilson appeared at retail appearances in conjunction with a food distributor Jessica Mendoza, USA Softball Gold Medalist, takes part in a youth sports event in Orlando, FL The Kansas City Chiefs Cheerleaders visited and performed for the US Troops overseas during a goodwill military tour June, 2011 Current Indianapolis Colts Running Back Mike Hart participated in a corporate golf outing in the Midwest All Pro Running Back Mike Alstott was featured as a special guest for corporate meeting in Florida Hall of Fame Dallas Cowboy Bob Lilly attended a company event for a national food marketer in Texas The Denver Broncos Cheerleaders visited and performed for the US Troops overseas during a goodwill military tour May, 2011 2-time Cy Young Award winner Bret Saberhagen and former Pro Bowl Running Back Christian Okoye participated in appearances for grand opening events in Kansas Former All American OSU Running Back Keith Byars and former Cincinnati Reds All Star Pitcher Rob Dibble signed autographs at promotional events in Ohio Pro Sports MVP partners with the US Air Force and Food Network personality Herb Mesa to implement a "Healthy Recipe Contest" for military families Jim Gantner participated in retail promotion for a major restaurant chain in Milwaukee Hall of Famer and Super Bowl Champion Richard Dent participated in a grand opening event for a major supermarket chain in the greater Chicago area Detroit Tigers legend Mickey Lolich and Detroit Lions current tight end Brandon Pettigrew signed autographs and posed for photos at a retail promotion in Michigan April, 2011 Hall of Fame Catcher Carlton "Pudge" Fisk participated in an endorsement campaign; the television broadcast was for a major national auto maker Milwaukee Brewers Fan Favorite Gorman Thomas, current Green Bay Packers Running Back John Kuhn, and current Minnesota Vikings Running Back Toby Gerhart signed autographs and posed for photos with fans during grand opening events in Wisconsin World Series legend Jack Morris, former Minnesota North Star Neal Broten, current Defensive Lineman Ray Edwards, and legendary Twins pitcher Tony Oliva participated in retail promotions throughout Minnesota Pro Bowl QB Steve Buerlein was the featured guest at a corporate outing for a food distributor in the Southeast Former Royals pitcher Amos Otis and former Chiefs QB and Hall of Famer Len Dawson appeared at a big box retailer in Kansas March, 2011 Nine-time NFL Pro Bowl guard John Hannah, attended a corporate outing and snowmobile trip in New England Pro Sports MVP features the "Action Sports Tour™" which brings skateboarders Mimi Knoop and Jake Brown along with BMX riders Josh Perry, Colin Mackay, and Chris Doyle overseas to meet and put on demonstrations for the troops Lenny Moore, seven-time NFL Pro Bowler, attended a fundraiser for a youth foundation on the East Coast Bruce Jenner, Olympic gold-medalist and reality television star, gave a keynote speech at a college in California Five-time All Star and World Series Champion Frank White, and tight end for the Kansas City Chiefs Tony Moeaki signed autographs and met fans during a grand opening in Kansas Rapper Chamillionaire performed during a Goodwill Military Tour to boost the morale of the troops overseas Gary Carter, eleven-time All Star and Baseball Hall of Famer, took part in a grand opening for a grocery store in New York Legendary Harlem Globetrotter Curly Neal and all-time leading scorer with the Chicago Bears Kevin Butler signed autographs and posed for photos with fans during a grand opening in Indiana February, 2011 Hall of Fame basketball coach Bob Knight spoke at a management conference in the Midwest John Robinson, College Hall of Fame Football Coach, spoke to a group of VIP’s in Southern California Ray Edwards, defensive end for the Minnesota Vikings, and Jack Morris, four-time World Series Champion, signed autographs and posed for photos with fans during a grand opening for a retail store in Minnesota Former NFL Head Coach Dan Reeves, spoke at a sales conference for a major organization in Sedona, AZ Former Ohio State quarterback Craig Krenzel, two-time World Series Champion with the Cincinnati Reds George Foster and former wide receiver for the Ohio State Buckeyes Brian Hartline all signed autographs and met fans during a grand opening for a store in Ohio Pro Sports MVP presented a Goodwill "UFC Tour™" for the Military overseas which includes fighters and MMA Spokesmodels Mike Swick, Natasha Wicks, Kyle Kingsbury, and Amber Nichole Miller Four-time Super Bowl Champion for the Pittsburgh Steelers Rocky Bleier attended a fundraising dinner for a youth organization in Wisconsin Chicago Bears free safety Danieal Manning and Baseball Hall of Fame Pitcher Fergie Jenkins signed autographs at a retail store grand opening in Illinois NFL players Drew Bennett, Daniel Graham and Madieu Williams along with Denver Broncos Cheerleaders Kristal-Lynn and Tara showed their support and visitied the troops in Iraq during the Super Bowl January, 2011 ESPN NFL Analyst Ron Jaworski gave a keynote speech in Wisconsin for the sales team of a national retailer Dan Hampton, four-time NFL Pro Bowler, met fans and signed autographs at an annual VIP banquet in Illinois Billy Blanks traveled overseas to give workshops and speak to the troops about a healthy and fit lifestyle

The following steps provide a brief overview of how Pro Sports MVP works to profile and secure our host of celebrities: The client educates Pro Sports MVP about their upcoming event or program and provides pertinent details including the date, location and estimated budget available. They also communicate what would be expected of the celebrity- the time commitment and responsibilities (i.e. would the celebrity be expected to deliver a speech, sign autographs, participate in media interviews?) Specific celebrities can be requested by name, or if there are preferences in terms of specific teams, sports, or other requests (i.e. 1970’s TV stars), these criteria should be specified at this time. With the input from our clients in mind, Pro Sports MVP profiles a list of celebrities that would be a good fit for the event, the audience, responsibilities and budget. For example, if the program is a Satellite Media Tour, we would suggest those celebrities who have been through media training and are proficient in public speaking. Depending on the specificity of the client’s needs, we may provide anywhere from 3-5 recommendations to upwards of 20-25. The client then has the opportunity to review our suggestions and communicates their top choices. When possible, it is helpful to learn the client’s top three choices in order of preference. Pro Sports MVP will then send an inquiry to the celebrity that will mirror all of the details as discussed. The appearance fee/offer of compensation will be pre-approved by the client prior to any correspondence with the celebrity. Although, we prefer not to send multiple inquiries out for a single opportunity, if timing is of the essence, we may be agreeable to contacting more than one celebrity regarding interest and availability. If a celebrity confirms his or her interest and availability for the event, Pro Sports MVP will communicate with the client as to the terms to which the celebrity has committed. Some of the time, the offer is accepted as is; however it is not uncommon for celebrity to submit a counter-offer requesting an increase in the appearance fee and/or a reduction in the time commitment, number of items to be signed, or responsibilities. If a counter-offer is presented, Pro Sports MVP will work to ensure that our clients are satisfied with the final terms through our strong relationships and savvy negotiation. If the client’s first, second, and/or third choices are not available or not interested, Pro Sports MVP will continue to provide options and suggestions until we find the right fit for the client. Once a celebrity is formally confirmed and terms are agreed upon, Pro Sports MVP will provide bio information and high-resolution color photos for the client to use in conjunction with any promotion or advertisement of the event. Pro Sports MVP will draft a customized agreement to the client and the celebrity outlining all of the details of the appearance. When applicable, Pro Sports MVP will provide event collateral including customized autograph cards with the client’s logo, 8 x 10 photographs, baseballs, footballs, helmets, etc. We are able to leverage our relationships with vendors and suppliers to offer great deals on printed items and merchandise. If the celebrity requires air travel to and from the event, Pro Sports MVP will book all flights and any ancillary travel needs including hotels and car service. Approval is always sought by the client prior to any final purchases. Pro Sports MVP will issue and forward an invoice for payment. Depending how long prior to the event the celebrity is confirmed, the first invoice will be due anywhere from 30-90 days prior to the appearance. The second invoice will be due on or before the date of the scheduled appearance. Once the first payment is received from our client, Pro Sports MVP will provide the celebrity with a 50% deposit to bind them to the date and appearance. Pro Sports MVP stays in constant contact with clients leading up to the events to ensure that all of the details are in place. When necessary (specifically for speaking appearances), a pre-event conference call can often be arranged between Pro Sports MVP, the client and the celebrity. Approximately 5-10 business days before the event, Pro Sports MVP will send our client a draft of the final itinerary prior to us forwarding the agenda and information to the celebrity. The client then has the opportunity to review the timeline and schedule to confirm that each party has the same information and expectations. When working with an agency, it should be expected that they send a representative to assist you with the appearance on-site. At Pro Sports MVP, we have a staff member at each and every event we procure who is on hand to assist in managing the appearance. We handle everything from the celebrity’s transportation and assisting in facilitating an autograph line to taking photos for attendees and handling special requests on-site. We even bring the sharpies! Within 24-48 hours of the conclusion of each celebrity event, Pro Sports MVP will send an email with photos and an after action summary to client.

At Pro Sports MVP, it is our goal to create memorable and enjoyable experiences for an investment which fits our clients’ various budget parameters.   Celebrity appearances and events can be powerful and effective whether an organization’s resources allow for a local or regional athlete, or whether the client has funding available to secure a celebrity with national or international recognition. The athletes and celebrities with whom we work require quite a range of appearance fees- anywhere from $3,000 on the lower end to upwards of $75,000-$100,000 on the higher end of the scale.  Typically, fees depend on how recognizable the personality is to the public, their success and visibility in their respective field (sports, television/film, etc), and their salary and/or net worth. Retail Appearance Fees We have found that regional sports personalities maximize our clients’ investment when implementing appearances for retail grand openings and promotions.  The customers of a particular retail outlet typically live within a 1 hour drive of the store location, so regional celebrities are a natural fit.  They are also more budget-friendly, so the advantage is two-fold.  Former and current sports personalities from the major sports teams of a particular market are ideal candidates for a grand opening or retail promotion.  For example, if we were working with a client in the suburbs of Chicago, we would offer our recommendations for Chicago Cubs, Bears, White Sox, Bulls, and Blackhawks. The investment levels for the retail appearances we have implemented are typically in the $5,000-$15,000 range.  We do have relationships with national/high-profile celebrities as well that may demand an investment up to $25,000-$75,000 for retail appearances, depending on our client’s needs and the scope of their event. A standard retail appearance includes: 25 pre-signed items 1-2 pre-event (call-in) or onsite interviews (to help promote the event) 15-minute employee/management meet and greet 2-2.5 hour public appearance- autographs, photographs, meet and greet Name and likeness usage for promotion in conjunction with the event Customized autograph cards with Celebrity photo, bio and company logo   Non-profit Events and Fundraising Programs We work with a number of celebrities that are willing participate in charitable events and fundraisers at a lower investment than their corporate appearance fee, especially for causes close to their heart; however it is rare that we are able to offer speakers for no charge, as they receive numerous inquiries and many do not even review offers when there is no appearance fee available. As mentioned, fees can range anywhere from $3,000 to $75,000 and up, depending on the name recognition, how current the celebrity or athlete is, etc.  In our experience, the discounts extended for non-profits in can range from 20-60%… again, depending on the celebrity. A standard fundraising appearance includes: 25 pre-signed items 2-3 hour time commitment Celebrities responsibilities may include: keynote speech (anywhere from 20 minutes to 1 hour- depending on your needs, and the speaker), Q & A, autograph/photograph session, meet and greet, media interviews.  Components can be customized to our clients’ needs.   Corporate Appearance Fees Celebrities will typically charge a “rack rate” for appearances that are considered “corporate” opportunities- events or appearances that do not have a tie-in to a charitable cause and are in conjunction with a “for-profit” organization (i.e. pharmaceutical companies, IT firms, etc).  There is an inherent notion that corporations are able to support larger budgets, and without the draw of a “good cause”, many businesses may find it more difficult to negotiate down from a celebrity’s standard fee. A standard corporate appearance includes: 25 pre-signed items 2-3 hour time commitment Celebrities responsibilities may include: keynote speech (anywhere from 20 minutes to 1 hour- depending on your needs, and the speaker), Q & A, autograph/photograph session, meet and greet, media interviews.  Components be customized to our clients’ needs.   Tips to Managing Costs Call in the Pros.  We at Pro Sports MVP are able to offer preferred pricing as a result of long-standing celebrity relationships.  When a celebrity is approached by someone they have never worked with, it is standard procedure for them to quote their “rack rate”, as they are usually aware that the opportunity will be a “one-time” deal.  Since Pro Sports MVP has marketing agreements with hundreds of celebrities, we are able to leverage our relationships to negotiate lower fees for our clients, as we often book celebrities several or dozens of times each year.  The personality knows we have been a reputable firm for 15 years, understands the efficiency of working with us on multiple events, and enjoys the confidence that they are in good hands with our staff, as opposed to working with an organization with whom they have no experience or comfort level. Get By With a Little Help From Your Sponsors.  Many of our clients (non-profit, retail, and corporate) have partnered with sponsors or vendors to fund some or all of the cost celebrity appearances.  The sponsor can be offered on-site signage, a presence on autograph cards, a mention in the celebrity’s speech (if applicable), or a variety of other benefits specific to your particular event or program. Go Local. When considering athletes for celebrity appearances, it is almost always more cost-effective to book a person who lives within driving distance to the event location.  In addition to eliminating travel costs, celebrities are more likely to agree to participate in an appearance at a lower fee if the overall time commitment is minimal. Start at the Bottom.  Do not be afraid to negotiate a celebrity’s fee.  This is especially true if you are quoted a fee that either does not fit your budget or that you feel is inflated.  A counter-offer will often succeed if you extend a firm offer based on your budget, rather than asking if they will accept less than their normal asking price.  Another strategy is to reduce the original requested appearance time or responsibilities to receive a reduced fee. Find the Soft Spot. Tie in the celebrity appearance to a charity about which the celebrity feels strongly, and tie that charity in to your event.  For example, during a trade show, the attendees can make a donation to a designated charity to get an autograph or picture with the celebrity, with full proceeds going to the charity. Give an Incentive.  If applicable, you can ensure that the celebrity is aware that many of the attendees at the event or conference have marketing dollars to spend on celebrities and that there would likely be future opportunities if the first event goes as well as anticipated.

Pro Sports MVP has a great deal of knowledge and expertise in utilizing celebrities for consumer promotions. From retail grand openings and game-day events to product/service endorsements, we have the capability to contribute value to our clients’ promotional efforts with the involvement of high-profile celebrities. With our extensive relationships, we are able to provide options for diverse clientele and can profile and secure celebrities on a national, statewide, or local level. Retail Promotions Celebrity appearances at retail grand openings and promotions have proven to be an effective promotional tool in driving traffic, increasing consumer awareness, and developing customer loyalty. Celebrities can also be utilized in radio, print, and television advertisements in conjunction with retail promotions. Retail Promotions Archie Manning, NFL Legend and father of NFL QB’s Peyton and Eli, meets fans at a retail grand opening in the Southeast. Super Bowl MVP and Heisman Trophy winner Desmond Howard poses with a young fan a a retail promotion in the Mid-west. Hockey Hall of Famer and Stanley Cup Champion Larry Murphy signs autographs at a grand opening event in Michigan. Game Day Promotions Professional sports teams can enhance their fans’ game day experience with athlete appearances while increasing their sales of tickets and team apparel and items. Athletes can sign autographs and meet and greet fans at the venue, throwing out the first or dropping the puck, serving as a guest announcer, and being the featured guest at VIP/Sponsor receptions. Game Day Promotions Hall of Famer and former MVP of both the AL and NL Frank Robinson participates in a corporate reception at the a Washington Nationals game. Rusty Wallace, NASCAR Hall of Famer and current announcer, draws a huge crowd when he signs autographs at a minor league hockey game. Fans at a minor league baseball game in California are thrilled to meet former All Star pitcher Lee Smith and get his autograph. Tradeshows/Expositions Celebrity involvement in expositions and trade shows has been shown to increase attendance for the events, create excitement among potential attendees and ultimately boost ticket sales. Sports and entertainment personalities may hold clinics, sign autographs, deliver speeches, and/or participate in VIP receptions. Tradeshows/Expositions NASCAR’s Richard Petty, affectionately known as “The King”, is the featured guest at a trade show. He met fans, posed for photos and signed autographs. Daryl "Moose" Johnston, 2-time Pro Bowl fullback for the Cowboys and Super Bowl Champion, participates in an appearance at a fitness expo. Legendary Globetrotter and American Icon, Curly Neal makes an appearance at an auto show and enjoys showing some fans his ball-handling tricks. Sweepstakes Contests Contests can offer prizes including trips that feature famous sports/entertainment personalities, autographed sports memorabilia, or a private outing with a celebrity. These promotions may be developed utilizing select celebrities who will create excitement and more importantly attract new consumers, increase contestant participation, and maintain existing customer relations. Sweepstakes Contests Billiards Hall of Famer Loree Jon Jones (far left) takes a break from the game to pose for a photo with new friends at a sweepstakes event. Lucky sweepstakes winner meets legendary Chicago Bear and Hall of Famer Gale Sayers (right). An excited winner spends the evening with NASCAR great Bobby LaBonte (left). Awareness Campaigns/Media Appearances Celebrities are integral to many awareness campaigns due to the attention and credibility they may lend to a particular cause. Campaigns can feature their respective representatives in television, radio and print commercials, personal appearances at cause-related events and media appearances and interviews. Awareness Campaigns/Media Appearances 5-time MLB World Champion David Cone meets event attendees and distributes information about a preventable affliction to the public. Dennis Eckersley, Hall of Famer and current Red Sox analyst, supports an awareness campaign and participates in media interviews with a news program. Marcelo Balboa, Soccer Hall of Famer, helps to educate the public about prostate cancer in conjunction with an awareness campaign..