The advantages of featuring celebrity appearances at grand openings and promotional events are clear: you familiarize customers with your location, drive traffic to your store, and provide a great experience for members of the community which will ensure a positive association with your brand and outlet. However, an organization must be thoroughly prepared when implementing any celebrity appearances, or else you can have some unhappy customers, which completely defeats the purpose of investing in celebrities in the first place! 1. Communication
Over the past decade, I have been integrally involved in nearly a thousand events that have featured celebrity appearances including grand openings, hospitality events, corporate outings, consumer promotions, and fundraisers. In that time, I have witnessed wildly successful events as well as those that did not exactly bring down the house. Following are a few important keys to choosing the right celebrity or athlete for an effective celebrity appearance: 1. Focus on a focus group! You do not need to implement
I recently had the pleasure of working with a realtor group, one of our longest running clients at a major conference in southern California. We secured movie star and television icon, Tony Danza to participate in a series of integrated promotions. The promotion and appearance were carefully customized by Pro Sports MVP in which our client was able to reach of the following demographics: Their clients Their prospects Their VIPs Tony kicked of the day’s events at a private luncheon which was limited to 50
It’s not uncommon for Pro Sports MVP to book speakers for conferences, meetings and company events. Dickie Vitale, Bruce Jenner or Desmond Howard, we always know our celebrity speakers will add a lot of excitement to events and whether our client is looking for fun and entertainment or information and motivation, we enjoy the challenge of finding just the right man or woman for the job. Last month, Pro Sports MVP secured one of the NFL’s greatest coaches in history, Dan
Sports organizers, event organizers and nonprofit groups are often looking for ways to launch a promotion or stage a hospitality event using well-known personalities from the worlds of sports, Hollywood, television or music. But what’s the best strategy for such an effort, especially if your organization is on a tight budget? If a group of any type chooses to design an event or promotion including one or more celebrities, its first priority should be to determine its goals and expected outcomes.