I recently had the pleasure of working with a realtor group, one of our longest running clients at a major conference in southern California. We secured movie star and television icon, Tony Danza to participate in a series of integrated promotions.
The promotion and appearance were carefully customized by Pro Sports MVP in which our client was able to reach of the following demographics:
- Their clients
- Their prospects
- Their VIPs
Tony kicked of the day’s events at a private luncheon which was limited to 50 top clients who had the opportunity to meet with Tony Danza and have their pictures taken with him. He also personalized autographed items and interacted with all of the attendees. Everyone had a superb time.
Following the luncheon, Tony was escorted to the conference booth where he signed autographs for three hours. It was during this time, that all conference attendees were able to get a free autograph and if they so desired, purchase a glossy photo or cookbook where the proceeds were donated to a designated charity.
The goal for our client was to drive potential clients to their booth and get a chance to meet a celebrity but more importantly, have a chance to introduce themselves and their services to the prospects attending the conference. This was a homerun!
The final portion of this integrated promotion was a private reception for VIPs only. The reception was two hours in duration, and had all the amenities you would expect (great food, cocktails, and music). Tony was able to visit one on one with the VIPs not only for and autographs but also for a picture, conversation and stories from one of his famous television shows either Taxi or Who’s the Boss?
We have been working with this particular organization over the past eleven years and other personalities we have secured for them in the past include David Hasselhoff, William Shatner, Dara Torres and Sugar Ray Leonard. We foster our ongoing relationship by continuing to provide top-notch celebrities who are pleasant to work with and turnkey service including logistics, the production of event collateral and professional on-site event management. We look forward to working with them again in 2012!