Pro Sports MVP Entertainment & Promotions has a great deal of knowledge and expertise in utilizing celebrities for consumer promotions. From retail grand openings and game-day events to product/service endorsements, we have the capability to contribute value to our clients’ promotional efforts with the involvement of high-profile celebrities. With our extensive relationships, we are able to provide options for diverse clientele and can profile and secure celebrities on a national, statewide, or local level.
Celebrity appearances at retail grand openings and promotions have proven to be an effective promotional tool in driving traffic, increasing consumer awareness, and developing customer loyalty. Celebrities can also be utilized in radio, print, and television advertisements in conjunction with retail promotions.
Archie Manning, NFL Legend and father of NFL QB’s Peyton and Eli, meets fans at a retail grand opening in the Southeast.
Super Bowl MVP and Heisman Trophy winner Desmond Howard poses with a young fan a a retail promotion in the Midwest.
Hockey Hall of Famer and Stanley Cup Champion Larry Murphy signs autographs at a grand opening event in Michigan.
Nick Castellanos, current Detroit Tigers third baseman, attended a meet & greet event with Tigers fans in Detroit.
Game Day Promotions
Professional sports teams can enhance their fans’ game day experience with athlete appearances while increasing their sales of tickets and team apparel and items. Athletes can sign autographs and meet and greet fans at the venue, throwing out the first or dropping the puck, serving as a guest announcer, and being the featured guest at VIP/Sponsor receptions.
Dwight Clark appeared at a game day promotion where he signed autographs and posed for photos with fans.
Hall of Famer and former MVP of both the AL and NL Frank Robinson participates in a corporate reception at the a Washington Nationals game.
Rusty Wallace, NASCAR Hall of Famer and current announcer, draws a huge crowd when he signs autographs at a minor league hockey game.
Fans at a minor league baseball game in California are thrilled to meet former All Star pitcher Lee Smith and get his autograph.
Celebrity involvement in expositions and trade shows has been shown to increase attendance for the events, create excitement among potential attendees and ultimately boost ticket sales. Sports and entertainment personalities may hold clinics, sign autographs, deliver speeches, and/or participate in VIP receptions.
Television star Jim Belushi appears at a trade show in Florida to participate in a booth meet & greet appearance and VIP receptions.
NASCAR’s Richard Petty, affectionately known as “The King”, is the featured guest at a trade show. He met fans, posed for photos and signed autographs.
Daryl “Moose” Johnston, 2-time Pro Bowl fullback for the Cowboys and Super Bowl Champion, participates in an appearance at a fitness expo.
Legendary Globetrotter and American Icon, Curly Neal makes an appearance at an auto show and enjoys showing some fans his ball-handling tricks.
Contests can offer prizes including trips that feature famous sports/entertainment personalities, autographed sports memorabilia, or a private outing with a celebrity. These promotions may be developed utilizing select celebrities who will create excitement and more importantly attract new consumers, increase contestant participation, and maintain existing customer relations.
Billiards Hall of Famer Loree Jon Jones (far left) takes a break from the game to pose for a photo with new friends at a sweepstakes event.
Lucky sweepstakes winner meets legendary Chicago Bear and Hall of Famer Gale Sayers.
An excited winner spends the evening with NASCAR great Bobby LaBonte.
Detroit Tigers outfielder Austin Jackson participated in an online chat for an MLB Opening Day sweepstakes contest.
Awareness Campaigns/Media Appearances
Celebrities are integral to many awareness campaigns due to the attention and credibility they may lend to a particular cause. Campaigns can feature their respective representatives in television, radio and print commercials, personal appearances at causeelated events and media appearances and interviews.
2-time Super Bowl Champ Mark May attends an awareness campaign including media interviews and Q & A with press.
5-time MLB World Champion David Cone meets event attendees and distributes information about a preventable affliction to the public.
Dennis Eckersley, Hall of Famer and current Red Sox analyst, supports an awareness campaign and participates in media interviews with a news program.
Marcelo Balboa, Soccer Hall of Famer, helps to educate the public about prostate cancer in conjunction with an awareness campaign.