• From Zombies to Everyday Mishaps, It Pays to Be Prepared

    Sometimes, disaster strikes. It can come in many forms: floods, earthquakes, tornadoes … even zombies. So the question is: Are you prepared for the zombie apocalypse? Will you know what to do if the dead start attacking the living? Fortunately, as part of September’s National Preparedness Month, the U.S. Centers for Disease Control (CDC) has a helpful guide: Preparedness 101: Zombie Apocalypse. In it, you can read helpful tips: First, be sure to have an emergency kit ready. Your kit Read More
  • Want to Make a Connection? Make It In Person

    Marines at a concert at Camp Pendleton. by David J. Chavez We live in the age of social media. Whether you’re connecting with your customers on Facebook, Twitter, Instagram, YouTube, Pinterest, or all of them — that connection is happening instantaneously. Your brand is in the public consciousness right this second, pinging on mobile phones, appearing in Facebook feeds, and flashing in 140-character Twitter blasts. In this environment of virtual meetings and online audio/video communication technologies, Read More
  • You’re Managing a Whole Event. Who Will Manage the Celebrity Appearance?

    You’ve made the momentous decision to hire a celebrity for your next event. Congratulations! The experience will be all the better for it! When you work with a celebrity, you’re working with a professional, independent contractor. But this person still needs special attention — specifically, the attention of someone who can devote the time and energy necessary to manage all the details of their appearance. Your contract is a short-term engagement, and the celebrity may be Read More
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