Blog

  • Make It Dynamic and Hands-On!

    Engaging visitors at a trade show can be like nailing Jell-O to a wall. Most of them either walk by the booth with a polite smile, or they horde your swag without so much as a glance. How do you capture their attention for an actual conversation? As you know, a celebrity appearance can drastically improve customer interest and interaction at your event. Celebrities capture attention and are magnets for curious bystanders. Now imagine how Read More
  • You Can Have Star Power Without Star Egos

    So you’re considering a celebrity appearance for a forthcoming event. You understand all the potential benefits — increased attention, an attendance boost, improved brand recognition, a memorable and positive experience — and the prospect is incredibly exciting. But you’ve also heard all those stories about high-maintenance celebrities. You don’t have the time or patience to be a “caretaker” to a star. Right? Many companies shy away from a potentially fantastic celebrity appearance because they’ve heard or read Read More
  • The Explosive Benefits of the Tweetup

    Congratulations! You’ve booked a celebrity to perform at your next trade show. You’ve done your promotional due diligence, and you’re eagerly awaiting the event. Your celebrity is going to be a big hit and make a lot of people happy. You just want to make sure that as big an audience as possible makes it your way. How can you ensure that the celebrity appearance you’ve organized makes a powerful impact across the whole show Read More
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