Blog

  • Prepping for a Big League Event

    A large event can be daunting. It can loom over you like a mountain peak that you need to summit. You know that it will require months of preparation, and you know that it will test your skill and fortitude. It will demand unprecedented coordination, both in manpower and in scheduling. But despite the unique challenges that a large event brings to the table, it can also bring significant reward and reach. Sometimes you just Read More
  • Make Your Brand the Star

    In this blog, we talk a lot about your brand, your message, your mission — and about effectively communicating those in your events and celebrity appearances. But you do have a mission, right? Sure, you’re concerned daily with your customers, sales, interactions, and bottom line, but you also have core principles for guiding the way you do business. Right? Events are a golden opportunity to display your guiding principles in shining letters — to differentiate your organization and form Read More
  • From Zombies to Everyday Mishaps, It Pays to Be Prepared

    Sometimes, disaster strikes. It can come in many forms: floods, earthquakes, tornadoes … even zombies. So the question is: Are you prepared for the zombie apocalypse? Will you know what to do if the dead start attacking the living? Fortunately, as part of September’s National Preparedness Month, the U.S. Centers for Disease Control (CDC) has a helpful guide: Preparedness 101: Zombie Apocalypse. In it, you can read helpful tips: First, be sure to have an emergency kit ready. Your kit Read More
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