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How to Get the Best Bang for Your Celebrity Buck

It’s only natural that one of the first things to cross your mind when planning a celebrity appearance for an event is price. And there’s no escaping the fact that an A-list celebrity is going to charge a premium, simply because he or she is in demand and has the ability to charge that much. But when you really start digging into your list of possible celebrities, you’ll find that athletes and celebrities require a wide range of appearance

What Differentiates a Pro Sports MVP Contract?

You’ve got the wheels in motion for a celebrity event: You’ve nailed down the perfect personality, you have your venue in mind, and you’ve communicated all event details to your team. Now it’s time to draw up the celebrity contract. But what do you need to include in this contract before diving into the main event? Most event planners know that the celebrity contract is going to lay out the specifics of the appearance, including the date and time,

If You Brand It, They Will Come

A common marketing practice today is investing in brand awareness. According to recent research conducted for eMarketer by InsightExpress, a majority (56%) of surveyed marketing professionals plan to increase their spending on brand awareness over the next year. Respondents suggest that brand awareness is now a higher priority than demand generation and global business expansion efforts. Why is brand building important? Put simply, people don’t connect with products; they connect

Prepping for a Big League Event

A large event can be daunting. It can loom over you like a mountain peak that you need to summit. You know that it will require months of preparation, and you know that it will test your skill and fortitude. It will demand unprecedented coordination, both in manpower and in scheduling. But despite the unique challenges that a large event brings to the table, it can also bring significant reward and reach. Sometimes you just have to host a

Make Your Brand the Star

In this blog, we talk a lot about your brand, your message, your mission — and about effectively communicating those in your events and celebrity appearances. But you do have a mission, right? Sure, you’re concerned daily with your customers, sales, interactions, and bottom line, but you also have core principles for guiding the way you do business. Right? Events are a golden opportunity to display your guiding principles in shining letters — to differentiate your organization and form