brand building

If You Brand It, They Will Come

A common marketing practice today is investing in brand awareness. According to recent research conducted for eMarketer by InsightExpress, a majority (56%) of surveyed marketing professionals plan to increase their spending on brand awareness over the next year. Respondents suggest that brand awareness is now a higher priority than demand generation and global business expansion efforts. Why is brand building important? Put simply, people don’t connect with products; they connect